We were assisted by the in-house display team who helped with the assembly and gave valuable advice on what would be visible from the street and how to maximise the overall visual effect. I thought that working in the window of a shop in a busy city location would feel very awkward for being literally 'on display'. Actually it was interesting how invisible it felt, as though we could observe the passing shoppers while being anonymous ourselves.
The next day though we were pleased when the security staff on the front door said that, as professional people-watchers, they always keep an eye on the public's response to a new display and had noticed that our steam-bent scheme was catching people's eye and making them look. Job done.
After it's spell in Manchester, the final stop for the work is Harvey Nichols in Dublin so hopefully I will be on the installation team for that too, it's certainly interesting to see the other side of how big stores work.
Comments
Post a Comment